Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University.
By: Berger, Arthur Asa [author.]
Publisher: Los Angeles: Sage Publications, 2016Description: xvii, 417 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781483377568 (pbk. : acid-free paper)Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyDDC classification: 302.23072 LOC classification: P91.3 | B385 2016| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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HIGH SCHOOL LIBRARY - SHS | HIGH SCHOOL LIBRARY - SHS SUBJECT REFERENCE | 302.23072 B4532 2016 (Browse shelf) | Available | SHS - 146 |
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Revised edition of the author's Media and communication research methods, 2014.
Includes bibliographical references (pages 401-408) and indexes.
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.
300-399 302.2
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