Normal view MARC view ISBD view

Berger, Arthur Asa, 1933-

Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University. - xvii, 417 pages : illustrations ; 23 cm

Revised edition of the author's Media and communication research methods, 2014.

Includes bibliographical references (pages 401-408) and indexes.

Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary.



ISBN: 9781483377568 (pbk. : acid-free paper)

LCCN: 2015028126

Subjects--Topical Terms:
Mass media --Research --Methodology.
Communication --Research--Methodology.

LC Class. No.: P91.3 / B385 2016

Dewey Class. No.: 302.23072