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Gordon, Ian, 1952 June 19-

Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon. - Mississauga, Ont. : J. Wiley & Sons Canada, 2013. - xx, 327 p. : ill. ; 25 cm.

Includes bibliographical references and index.



ISBN: 9781118092217 111809221X 9781118255896 (ebk)

LCCN: 2013427083

Nat. Bib. Agency Control No.: 20139009418 016433084 Uk

Subjects--Topical Terms:
Relationship marketing.
Customer relations--Management.
Social media--Marketing.

LC Class. No.: HF5415.55 / .G66 2013

Dewey Class. No.: 658.8/12