Goodvertising: (Record no. 79436)

000 -LEADER
fixed length control field 01401nam a22003857a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CITU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220805135424.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120124s2012 enka b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012931634
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016094566
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780500516263
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 050051626X
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn783160482
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .K64 2012
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 1# - MAIN ENTRY--PERSONAL NAME
Preferred name for the person Kolster, Thomas,
Dates associated with a name 1978-
Relator term Author
245 10 - TITLE STATEMENT
Title Goodvertising:
Remainder of title creative advertising that cares/
Statement of responsibility, etc Thomas Kolster.
246 30 - VARYING FORM OF TITLE
Title proper/short title Creative advertising that cares
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London:
Name of publisher, distributor, etc Thames & Hudson,
Date of publication, distribution, etc [2012].
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc c2012
300 ## - PHYSICAL DESCRIPTION
Extent 256 pages:
Other physical details illustrations (chiefly color);
Dimensions 29 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - CONTENTS
Formatted contents note Transparency -- Connection -- Simplicity -- Collaboration -- Compassion -- Creativity -- Contagiousness -- Generosity -- Insight -- Positivity -- Commitment.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commercial art
General subdivision Technique.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Item type
          COLLEGE LIBRARY COLLEGE LIBRARY GENERAL REFERENCE 2018-07-13 Big Bad Wolf 680.00 49057 659.1 K8349 2012 CITU-CL-49057 2021-10-30 2021-10-30 BOOK
          COLLEGE LIBRARY COLLEGE LIBRARY GENERAL REFERENCE 2013-09-17 ALBASA 3898.00 45142 659.1 K834 2012 CITU-CL-45142 2023-10-18 2021-10-30 BOOK