| 000 -LEADER |
|---|
| fixed length control field |
02798nam a2200349 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14678429 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
CITU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210717015006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061221s2007 nju 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006102241 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470379288 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.S393 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Preferred name for the person |
Scott, David Meerman. |
| Relator term |
author |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The new rules of marketing and PR : |
| Remainder of title |
how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / |
| Statement of responsibility, etc |
by David Meerman Scott. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
John Wiley & Sons, Inc., |
| Date of publication, distribution, etc |
c2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 287 pages |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - CONTENTS |
|---|
| Formatted contents note |
Foreword --<br/>Introduction --<br/>[pt]. 1. How the web has changed the rules of marketing and PR --<br/>1. The old rules of marketing and PR are ineffective in an online world --<br/>2. The new rules of marketing and PR --<br/>3. Reaching your buyers directly --<br/>[pt]. 2. Web-based communications to reach buyers directly --<br/>4. Blogs : tapping millions of evangelists to tell your story --<br/>5. The new rules of news releases --<br/>6. Audio content delivery through podcasting --<br/>7. Forums, wikis, and your targeted audience --<br/>8. Going viral : the web helps audiences catch the fever --<br/>9. The content-rich web site --<br/>[pt]. 3. Action plan for harnessing the power of the new rules --<br/>10. You are what you publish : building your marketing and PR plan --<br/>11. Online thought leadership to brand your organization as a trusted resource --<br/>12. How to write for your buyers --<br/>13. How web content influences the buying process --<br/>14. How to use news releases to reach buyers directly --<br/>15. The online media room : your front door for much more than the media --<br/>16. The new rules for reaching the media --<br/>17. Blogging to reach your buyers --<br/>18. Podcasting and video made, well, as easy as possible --<br/>19. Social networking sites and marketing --<br/>20. Search engine marketing --<br/>21. Make it happen --<br/>Acknowledgments --<br/>Index --<br/>About the author -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip077/2006102241.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0741/2006102241-d.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0741/2006102241-b.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
BOOK |