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Scott, David Meerman.

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / by David Meerman Scott. - xxxi, 287 pages 23 cm.

Includes index.

ISBN: 9780470379288

LCCN: 2006102241

Subjects--Topical Terms:
Internet marketing.
Public relations.

LC Class. No.: HF5415.1265 / .S393 2009

Dewey Class. No.: 658.8/72