Weiler, B.
Tour guiding research : insights, issues and implications / Betty Weiler and Rosemary Black. - xiii, 208 pages : illustrations ; 24 cm. - Aspects of tourism ; 62 .
Includes bibliographical references and index.
The historical and political context and scope of tour guiding research -- The multiple and complex roles of the tour guide -- Tour guides as interpreters, storytellers and intercultural communicators -- The contributions of tour guiding to sustainability -- Visitor expectations of and satisfaction with tour guides and guiding services -- Improving tour guide performance through training and education -- Conceptualising and fostering quality in tour guiding -- Implications and future directions for tour guiding research and practice.
9781845414672 (pbk. : alk. paper)
2014018930
Tours guides (Persons)--Research.
Tourism--Research.
G154.7 / .W45 2015
910
Tour guiding research : insights, issues and implications / Betty Weiler and Rosemary Black. - xiii, 208 pages : illustrations ; 24 cm. - Aspects of tourism ; 62 .
Includes bibliographical references and index.
The historical and political context and scope of tour guiding research -- The multiple and complex roles of the tour guide -- Tour guides as interpreters, storytellers and intercultural communicators -- The contributions of tour guiding to sustainability -- Visitor expectations of and satisfaction with tour guides and guiding services -- Improving tour guide performance through training and education -- Conceptualising and fostering quality in tour guiding -- Implications and future directions for tour guiding research and practice.
9781845414672 (pbk. : alk. paper)
2014018930
Tours guides (Persons)--Research.
Tourism--Research.
G154.7 / .W45 2015
910