Motohashi, Kazuyuki.
Global business strategy : multinational corporations venturing into emerging markets / Kazuyuki Motohashi. - 1 online resource (xvii, 259 pages) : illustrations (some color) - Springer texts in business and economics . - Springer texts in business and economics. .
This book is distributed under the terms of the Creative Commons Attribution
Noncommercial License, which permits any noncommercial use, distribution, and reproduction in any
medium, provided the original author(s) and source are credited.
All commercial rights are reserved by the Publisher, whether the whole or part of the material is
concerned, specifi cally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting,
reproduction on microfi lms or in any other physical way, and transmission or information storage and
retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known
or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication
does not imply, even in the absence of a specifi c statement, that such names are exempt from the relevant
protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book
are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the
editors give a warranty, express or implied, with respect to the material contained herein or for any errors
or omissions that may have been made.
Includes bibliographical references and index.
Introduction: Needs for new global strategies -- Management strategies for global businesses -- Changes in the global economic environment -- Comparison of economic institutions in China and India -- New business model as response to competition from emerging economies -- India's Neemrana Industrial Park for Japanese firms -- Alliance-based global strategy -- Hitachi Construction Machinery: becoming a wholly owned Chinese entity -- Marketing theory in global business context -- Shiseido marketing in China -- International R&D management -- Multinationals' R&D in China and India -- Thailand's National Science and Technology Development Agency and Japanese firms -- Suzuki Motor's expansion in India -- Strategy integration at the global level.
"This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management"--Book jacket.
443155467X 9784431554677
2015935567
International business enterprises--Management.
Strategic planning.
Electronic books
HD62.4 / .M68 2015
658.18
Global business strategy : multinational corporations venturing into emerging markets / Kazuyuki Motohashi. - 1 online resource (xvii, 259 pages) : illustrations (some color) - Springer texts in business and economics . - Springer texts in business and economics. .
This book is distributed under the terms of the Creative Commons Attribution
Noncommercial License, which permits any noncommercial use, distribution, and reproduction in any
medium, provided the original author(s) and source are credited.
All commercial rights are reserved by the Publisher, whether the whole or part of the material is
concerned, specifi cally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting,
reproduction on microfi lms or in any other physical way, and transmission or information storage and
retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known
or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication
does not imply, even in the absence of a specifi c statement, that such names are exempt from the relevant
protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book
are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the
editors give a warranty, express or implied, with respect to the material contained herein or for any errors
or omissions that may have been made.
Includes bibliographical references and index.
Introduction: Needs for new global strategies -- Management strategies for global businesses -- Changes in the global economic environment -- Comparison of economic institutions in China and India -- New business model as response to competition from emerging economies -- India's Neemrana Industrial Park for Japanese firms -- Alliance-based global strategy -- Hitachi Construction Machinery: becoming a wholly owned Chinese entity -- Marketing theory in global business context -- Shiseido marketing in China -- International R&D management -- Multinationals' R&D in China and India -- Thailand's National Science and Technology Development Agency and Japanese firms -- Suzuki Motor's expansion in India -- Strategy integration at the global level.
"This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management"--Book jacket.
443155467X 9784431554677
2015935567
International business enterprises--Management.
Strategic planning.
Electronic books
HD62.4 / .M68 2015
658.18