000			02494nam a22002777a 4500
999			_c94799 _d94799
005			20260313093530.0
008			260310b ||||| |||| 00| 0 eng d
020			_a9781541701656
041			_aeng
082	0	0	_a381.1420951 _223.
100	1		_aWong, Brian A. _eauthor.
245	1	0	_aThe tao of Alibaba : _binside the Chinese digital giant that is changing the world / _cBrian A. Wong.
250			_aFirst edition.
264		1	_aNew York : _bPublicAffairs, _c[2022].
264		4	_c©2022.
300			_avii, 308 pages : _billustrations (black and white); _c24 cm
336			_atext _btxt _2rdamedia
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 283-293) and index
520			_a"If you took the economic might of Amazon, and added the penetration of Facebook, the ubiquity of Google, and the cultural significance of YouTube, you might have something starting to resemble Alibaba. Commonly mischaracterized as a kind of Chinese eBay for businesses, Alibaba and its interlinked network of products and services have exploded into global markets, disrupting conventional businesses and creating previously unimaginable opportunities for millions of small businesses worldwide. This book reveals the Tao of Alibaba-the company's "secret sauce"-a consciously cultivated ethos and spirit that has enabled Alibaba to weather tough times (including its recent setbacks with the Chinese government) and persist toward a common mission. It is a blueprint of the company's management philosophy, crystalized into the most important elements that have driven its success, and it provides a road map for how to incorporate these principles into any organization's operations. Wong distills his 20 years of experience inside the company to show readers how to align their organization's capabilities with performance-maximizing tools in order to achieve success. But most importantly, the Tao of Alibaba teaches the pursuit of greater purpose and meaning, steering entrepreneurs to view their ventures as a vehicle for having profound and lasting impacts on their communities. Ultimately, the lessons shared in The Tao of Alibaba will serve as timeless tools for any entrepreneur seeking to configure their organization toward purpose and impact"-- _cProvided by publisher
650		0	_aAlibaba (Firm).
650		0	_aElectronic commerce _zChina.
650		0	_aInternet marketing _zChina.
942			_2ddc _cBK