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_c94126 _d94126 |
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| 005 | 20260131104827.0 | ||
| 008 | 260130b ||||| |||| 00| 0 eng d | ||
| 020 |
_a9781915097552 _q(ebook). |
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| 041 | _aeng. | ||
| 082 | 0 | 0 |
_223 _a384.04 |
| 100 | 1 |
_aMazza, Barbara _eauthor. |
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| 245 |
_aEvent communication : _btheory and methods for event management and tourism / _cBarbara Mazza |
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| 264 | 1 |
_aOxford : _bGoodfellow Publishers, Limited ; _c[2024]. |
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| 264 | 4 | _c©2024. | |
| 300 | _a1 electronic resource. | ||
| 336 |
_2text _atxt _brdacontent |
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| 337 |
_2unmediated _an _brdamedia |
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| 338 |
_2volume _anc _brdacarrier |
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| 505 | 0 | _rIntro Event Communication Cover Contents Introduction to the Events Management Theory and Methods Series Preface 1 Integrated communication for events 2 Mixed event strategies and multilevel communication 3 Event participants 4 Communication: Planning and results 5 Event communication design 6 From experience to engagement: Theory and methods 7 The digital disruption 8 Evaluating the impacts of event communication Conclusions | |
| 650 | 0 | _aCommunication. | |
| 650 | 0 | _aSpecial events--Management | |
| 655 | 4 | _aElectronic books. | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/citph-ebooks/detail.action?docID=31040477&query=9781915097552 _yFull text available at ProQuest Ebook Central. Click here to view. |
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_2ddc _cER |
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