000			04279cam a2200601 i 4500
999			_c93844 _d93844
001			13526493
005			20260221115003.0
006			m o d
007			cr cnu|||unuuu
008			220916s2022 gw a ob 000 0 eng d
020			_a9783658368180 _q(electronic bk.)
020			_a3658368187 _q(electronic bk.)
020			_z9783658368173
020			_z3658368179
024	7		_a10.1007/978-3-658-36818-0 _2doi
035		9	_a(OCLCCM-CC)1344511207
035			_a(OCoLC)1344511207 _z(OCoLC)1343196698 _z(OCoLC)1344542263
037			_aF1D187AF-67C8-4D0B-8306-B0C861B15408 _bOverDrive, Inc. _nhttp://www.overdrive.com
040			_aGW5XE _beng _erda _epn _cGW5XE _dEBLCP _dYDX _dOCLCF _dOCLCQ _dOCLCO _dOCLCL _dTEFOD _dN$T
041			_aeng
043			_aa-ts---
049			_aMAIN
050		4	_aHD59.6.U5
072		7	_aKJSP _2bicssc
072		7	_aSOC052000 _2bisacsh
072		7	_aKJSP _2thema
100	1		_aMarschlich, Sarah, _eauthor.
245	1	0	_aCorporate diplomacy : _bhow multinational corporations gain organizational legitimacy : a neo-institutional public relations perspective / _cSarah Marschlich.
264		1	_aWiesbaden : _bSpringer VS, _c[2022]
264		4	_c©2022
300			_a1 online resource (xviii, 212 pages) : _billustrations.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	1		_aOrganisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement, _x2524-3233
504			_aIncludes bibliographical references.
505	0		_a1 Introduction -- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations -- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy -- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy -- 5 Study Context: The Case of the UAE -- 6 Method -- 7 Results -- 8 Discussion -- 9 Conclusion.
520			_aThis Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. About the Author Dr. Sarah Marschlich is a senior research and teaching associate at the Department of Communication and Media Research (IKMZ), University of Zurich. Her research focuses on public relations, organizational communication, and companies' social and political responsibility communication. In particular, she is interested in investigating the role of the public sphere in constituting organizational perceptions by the public.
540			_aCreative Commons Attribution 4.0 International _fCC BY 4.0 _uhttps://creativecommons.org/licenses/by/4.0/
588	0		_aOnline resource; title from PDF title page (SpringerLink, viewed September 16, 2022).
650		0	_aInternational business enterprises _zUnited Arab Emirates.
650		0	_aPublic relations _zUnited Arab Emirates.
650		0	_aCommunication in organizations _zUnited Arab Emirates.
650		6	_aEntreprises multinationales _zÉmirats arabes unis.
650		7	_aCommunication in organizations _2fast
650		7	_aInternational business enterprises _2fast
650		7	_aPublic relations _2fast
651		7	_aUnited Arab Emirates _2fast
655		4	_aElectronic books.
830		0	_aOrganisationskommunikation, _x2524-3233 _0http://id.loc.gov/authorities/names/n2004103292
856	4	0	_uhttps://directory.doabooks.org/handle/20.500.12854/139699 _yFull text is available at the Directory of Open Access Books. Click here to view.
942			_2ddc _cOA