000 01487cam a22003974a 4500
999 _c93670
_d93670
001 12237706
003 CITU
005 20251203091222.0
008 251203b ||||| |||| 00| 0 eng d
010 _a 00065660
020 _a0789471973
020 _a9780789471970
035 _a12237706
040 _aCITU LRAC
_cDLC
_dDLC
_beng
041 _aeng
042 _apcc
050 0 0 _aHF5415
_b.H5259 2001
082 0 0 _a658.83
_221
100 1 _aHingston, Peter.
_eauthor
245 1 0 _aEffective marketing /
_cPeter Hingston.
250 _a1st American ed.
264 1 _aLondon ;
_aNew York :
_bDK,
_c2001.
300 _a192 pages :
_bcolor illustrations ;
_c22 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
440 0 _aSmall business guides
504 _aIncludes bibliographical references (p. 186-187) and index.
650 0 _aMarketing.
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0721/00065660-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0721/00065660-d.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2ddc
_cBK