| 000 | 01234cam a2200373 a 4500 | ||
|---|---|---|---|
| 999 |
_c93653 _d93653 |
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| 001 | 598681 | ||
| 003 | CITU | ||
| 005 | 20251201142503.0 | ||
| 008 | 251201b ||||| |||| 00| 0 eng d | ||
| 010 | _a 91028798 | ||
| 020 | _a0256128219 | ||
| 020 | _a9780256128215 | ||
| 035 | _a598681 | ||
| 040 |
_aCITU LRAC _cDLC _dDLC _beng |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 1992 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 |
_aBovée, Courtland L. _eauthor |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cCourtland L. Bovée, William F. Arens. |
| 250 | _aFourth edition | ||
| 264 | 1 |
_aHomewood, IL : _bIrwin, _cc1992. |
|
| 300 |
_axxxi, 718, [58] p. : _bill. (some col.) ; _c29 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aArens, William F. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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