000 02995cam a22003978i 4500
999 _c92493
_d92493
005 20250904093251.0
007 t|
008 250904s2025 enk b 001 0 eng
010 _a 2024060894
020 _a9781032828541
_qhardback
020 _a9781032828558
_qpaperback
020 _z9781003506676
_qebook
035 _a(DLC)24234603
040 _aDLC
_beng
_erda
_cDLC
_dDLC
_dDLC-MRC
041 _aeng
042 _apcc
050 0 0 _aHM1231
_b.D53 2025
082 0 0 _a303.3/75
_223/eng/20250606
100 1 _aDiaz Ruiz, Carlos
_eauthor
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_0http://id.loc.gov/authorities/names/n2025024866
245 1 0 _aMarket-oriented disinformation research :
_bdigital advertising, disinformation and fake news on social media /
_cCarlos Diaz Ruiz.
263 _a2507
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2025.
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bnc
_2rdacarrier
490 0 _aRoutledge studies in marketing
504 _aIncludes bibliographical references and index.
520 _a"Market-Oriented Disinformation Research explores the spread of false or misleading information online through the lens of marketing theory and consumer research. It examines how the business models of digital platforms and advertising technology firms (AdTech) generate digital markets that incentivize the circulation of harmful content for profit. Rather than viewing disinformation and misinformation as accidental byproducts, the book proposes that they thrive in the current markets designed for digital advertising and influencer marketing. Readers will learn how the amplification of disinformation can be linked to social media's business model. Examples include how social media algorithms promote addictive content, how fake news sites use ad fraud to lure in advertising revenue, and how some content creators rely on clickbait, ragebait, bots, and conspiracy theories to boost their engagement metrics. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms. In addition, it calls for digital marketing, advertising, and brand management professionals to take responsibility for their ad spending by advocating for greater oversight over AdTech intermediaries to prevent unethical actors from monetizing the harmful content that polarizes society and undermines democratic institutions"-- Provided by publisher.
650 0 _aDisinformation
_xResearch
650 0 _aConsumers
_xResearch
_0http://id.loc.gov/authorities/subjects/sh85031493
650 0 _aSocial media
_xPolitical aspects
655 7 _aElectronic books.
856 4 0 _yFull text is available at Directory of Open Access Books. Click here to view.
_uhttps://directory.doabooks.org/handle/20.500.12854/157544
942 _2ddc
_cER