| 000 | 01133cam a2200361 i 4500 | ||
|---|---|---|---|
| 999 |
_c91437 _d91437 |
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| 001 | 1733951 | ||
| 003 | CITU | ||
| 005 | 20250728112722.0 | ||
| 008 | 250728b ||||| |||| 00| 0 eng d | ||
| 010 | _a 74024449 | ||
| 020 | _a0256015686 | ||
| 020 | _a9780256015683 | ||
| 035 | _a1733951 | ||
| 040 |
_aCITU LRAC _cDLC _dDLC _beng |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415 _b.R334 |
| 082 | 0 | 0 | _a380.1 |
| 100 | 1 |
_aMcCarthy , E. Jerome _eauthor |
|
| 245 | 0 | 0 |
_aReadings in basic marketing / _cE. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. |
| 264 | 1 |
_aHomewood, Ill. : _bR. D. Irwin, _c1975. |
|
| 300 |
_ax, 388 pages : _billustrations ; _c23 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 700 | 1 | _aGrashof, John F. | |
| 700 | 1 | _aBrogowicz, Andrew A. | |
| 906 |
_a7 _bcbc _corignew _d2 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
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