| 000 | 01180nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c91046 _d91046 |
||
| 003 | CITU | ||
| 005 | 20250710115015.0 | ||
| 008 | 250709b ||||| |||| 00| 0 eng d | ||
| 020 | _a9788196284756 | ||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_223 _a658.8 |
| 245 | 0 | 0 |
_aSales and marketing / _ceditor, Albert Fernandez |
| 264 | 1 |
_aNew Delhi : _bDiscovery Publishing House, _c2023 |
|
| 300 |
_aiii, 239 pages : _billustrations, _c25 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThis book is a collection of new and advanced research done by experienced marketing scholars on various topics related to digital and social media marketing. It explores the practices and research related to these areas and discusses their impact on emerging markets. The book is updated with the latest sales management research and trends, covering topics like digital transformation, sales communication, and social media marketing. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aInternet marketing | |
| 700 | 1 |
_aFernandes, Albert _eeditor |
|
| 942 |
_2ddc _cBK |
||