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008			250602s2021 enkm ob u001 0 eng d
020			_a9781786306340 _q(hardcover)
020			_a9781119817895 _q(electronic bk. : oBook)
020			_a1119817897 _q(electronic bk. : oBook)
020			_a9781119817871 _q(PDF)
020			_a1119817870 _q(PDF)
020			_z1786306344 _q(hardcover)
020			_a9781119817888 _q(epub)
020			_a1119817889 _q(epub)
035			_a(OCoLC)1243543021
040			_aEBLCP _beng _erda _cEBLCP _dDG1 _dOCLCO _dUKAHL _dSFB
041			_aeng
050		4	_aHG4751
082	0	4	_a658.15/224 _223
100	1		_aGoglin, Christian, _0http://id.loc.gov/authorities/names/no2021090356 _eauthor.
245	1	0	_aEmotions and values in equity crowdfunding investment choices. _n2, _pModeling and empirical study / _cChristian Goglin.
246	3	0	_aModeling and empirical study.
264		1	_aLondon : _bISTE, Ltd. ; _aHoboken, NJ : _bWiley, _c2021.
300			_a1 online resource (369 pages)
336			_atext _2rdacontent.
337			_acomputer _2rdamedia.
338			_aonline resource _2rdacarrier.
490	1		_aInnovation, entrepreneurship and management series.
500			_aDescription based upon print version of record.
504			_aIncludes bibliographical references and index.
520			_aEquity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. Volume 1 presents a transdisciplinary theoretical analysis, combining different fields within the social sciences, primarily finance, marketing and psychology. In this second volume, an explanatory model is developed on the basis of this theoretical framework, which is then empirically tested using data from laboratory experiments. This book also proposes the original theory of 'emotional matching', which is both justified and substantiated. It personalizes behavior and offers a new perspective based on project characteristics and investor preferences.
650		0	_aCapital investments _xDecision making. _0http://id.loc.gov/authorities/subjects/sh2009118299.
650		0	_aCrowd funding. _0http://id.loc.gov/authorities/subjects/sh2012003482.
650		0	_aNew business enterprises _xFinance. _0http://id.loc.gov/authorities/subjects/sh85091253.
650		0	_aCrowd funding _0http://id.loc.gov/authorities/subjects/sh2012003482 _xPsychological aspects. _0http://id.loc.gov/authorities/subjects/sh2002011485.
650		0	_aElectronic books. _0http://id.loc.gov/authorities/subjects/sh93007047.
655		4	_aElectronic books.
830		0	_aInnovation, entrepreneurship and management series. _0http://id.loc.gov/authorities/names/no2015124519.
856			_yFull text is available at Wiley Online Library Click here to view _uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119817895
942			_2ddc _cER