| 000 | 01669nam a22002537a 4500 | ||
|---|---|---|---|
| 999 |
_c90869 _d90869 |
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| 003 | CITU | ||
| 005 | 20250627110400.0 | ||
| 008 | 250620b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781774697245 | ||
| 041 | _aeng. | ||
| 082 | 0 | 0 |
_223 _a658.4/01 |
| 100 | 1 |
_aAfemei, Gabriel _eauthor |
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| 245 | 1 | 0 |
_aStrategic planning and policy / _cGabriel Afemei |
| 264 | 1 |
_aBurlington, ON ; _bToronto Academic Press, _c2024 |
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| 264 | 4 | _c©2024 | |
| 300 |
_axiii, 254 pages : _b chiefly color illustrations ; _c 26 cm |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 505 | 0 | _aTitle Page Copyright About The Author Contents List of Figures List of Abbreviations Preface Chapter 1: Strategic Planning Systems Unit Introduction 1.1. Strategic Planning: Meaning, Process, And Approaches 1.2. Components Of A Strategic Plan 1.3. Formalized Strategic Planning In Organizations 1.4. Need Of Strategic Management Review Questions Multiple Choice Questions References Chapter 2: Strategic Thinking: Finding And Developing Unique Opportunities To Create Value For Organization Unit Introduction 2.1. A Way Of Strategic Thinking 2.2. Develop Strategic Thinking Skills 2.3. Strategic Thinking: The Pathway To The Top Review Questions Multiple Choice Questions References Chapter 3: Strategic Marketing Management Unit Introduction 3.1. The Art Of Strategic Marketing: Market Learning, Sensing, And Intuiting 3.2. Presenting A Strategic Marketing Plan 3.3. Essentials Of Strategic Marketing Management | |
| 650 | 0 | _aStrategic planning | |
| 650 | 0 | _aBusiness planning. | |
| 942 |
_2ddc _cBK |
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