000			01865cam a2200361 a 4500
999			_c90555 _d90555
005			20250627170730.0
008			250521s2009 nyu b 001 0 eng
010			_a 2008033513
020			_a9780814409466
020			_a0814409466
035			_a(OCoLC)227033776
035			_a(OCoLC)ocn227033776
041			_aeng.
050	0	0	_aHF5386 _b.K8794 2009
082	0	0	_a658.4/09 _222
100	1		_aKunkel, Vicki. _eauthor
245	1	0	_aInstant appeal : _bthe 8 primal factors that create blockbuster success / _cVicki Kunkel.
260			_c©2009.
264		1	_aNew York : _bHarper Collins Leadership, _c[2022]
264		4	_c©2022
300			_aviii, 296 pages ; _c24 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references (p. [260]-282) and index.
505	0		_aAn introduction to instant appeal Ducklings, defects, and devotion : the conspicuous flaw factor Does it look like a duck? : the visual preprogramming factor Small dogs, big SUVs, and the failure of Epcot : the reptilian comfort factor in consumer choices Gaining power and loyalty through attraction and repulsion : the sacred cow and jackass factors Words, names, and story lines with addictive appeal : the biology of language factor (or why Agatha Christie novels, Green eggs and ham, and The young and the restless get under our skin) Good vibrations : the biotuning factor for career success What our minds really see : the mental real estate factor The lessons of instant appeal : how moral entrepreneurs use the primal factors to engineer a crisis
650		0	_aSuccess in business.
650		0	_aSuccess.
650		0	_aConsumer behavior.
650		0	_aInterpersonal relations.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _01