000			02935cam a2200349 i 4500
999			_c90266 _d90266
005			20250424170010.0
008			230428s2024 enk b 001 0 eng
010			_a 2023018964
020			_a9781032438481 _q(paperback)
020			_a9781032438498 _q(hardback)
020			_z9781003369103 _q(ebook)
040			_aDLC _beng _erda _cDLC _dDLC
041			_aeng
042			_apcc
050	0	0	_aHF5415 _b.F29 2024
082	0	0	_a658.8/02 _223/eng/20230428
100	1		_aFarkas, Dan, _eauthor.
245	1	0	_aStrategic content marketing : _bcreating effective content in practice / _cDan Farkas and Rebecca Geier.
264		1	_aLondon ; _aNew York : _bRoutledge Taylor & Francis Group, _c2024.
300			_a272 pages ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Strategic Content Marketing offers a comprehensive guide to plan, create, implement and analyse an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples, alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, whilst reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing, how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying Content Marketing, Inbound Marketing, Marketing Communications, Digital and Social Media Marketing and Public Relations. In practice, the book is also highly valuable for practising professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions"-- _cProvided by publisher.
650		0	_aMarketing.
650		0	_aInternet marketing.
700	1		_aGeier, Rebecca, _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK