000			02554cam a2200337 i 4500
999			_c90235 _d90235
005			20250424121200.0
008			250424b ||||| |||| 00| 0 eng d
020			_a9781398611528 _q(hardback)
020			_a9781398611504 _q(paperback)
020			_z9781398611511 _q(ebook)
040			_aDLC _beng _erda _cDLC _dDLC
041			_aeng
042			_apcc
050	0	0	_aHF5415.1255 _b.R665 2023
082	0	0	_a658.8/27 _223/eng/20230602
100	1		_aRose, Robert _c(Marketing executive), _eauthor.
245	1	0	_aContent marketing strategy : _bharness the power of your brand's voice / _cRobert Rose.
264		1	_aLondon ; _aNew York, NY : _bKogan Page, _c2023.
300			_axiv, 210 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. A business' content communicates everything to consumers. Content marketing is one of the most important external-facing pieces to the broader marketing strategy, but most businesses don't take a strategic approach to it. As the Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps brands transform through their approach to content marketing. In this book, he walks readers through a scalable, strategic approach to content marketing. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their approach to create broader business success. The chapters walk readers through stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Capital Group, Salesforce, Hilton Hotels and Adobe, the book offers a new strategic model that will transform how you approach content marketing"-- _cProvided by publisher.
650		0	_aBranding (Marketing)
650		0	_aProduct management.
650		0	_aMarketing _xManagement.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK