000			03586cam a2200445 i 4500
001			1315757957
003			OCoLC
005			20250327134719.0
008			220510s2023 nyum b a001 0 eng
010			_a2022019268
019			_a1317750815
020			_a9780367751036 _q(paperback)
020			_a0367751038
020			_a9780367759506 _q(hardback)
020			_a0367759500
020			_z9781003164807 _q(ebook)
035			_a(OCoLC)1315757957 _z(OCoLC)1317750815
040			_aDLC _beng _erda _cDLC _dOCLCF _dOCLCO _dCTU
042			_apcc
050	0	0	_aHD30.28 _b.G4818 2023
082	0	0	_a658.4/012 _223/eng/20220510
100	1		_aGetto, Guiseppe _c(Professor of technical and professional communication), _eauthor.
245	1	0	_aContent strategy : _ba how-to guide / _cGuiseppe Getto, Jack T. Labriola, Sheryl Ruszkiewicz.
264		1	_aNew York ; _aLondon : _bRoutledgeTaylor & Francis Group, _c2023.
300			_axxiv, 202 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
490	0		_aAttw series in technical and professional communication.
504			_aIncludes bibliographical references and index (pages [200]-202)
505	0		_aIntroduction: What is content strategy? -- Key concepts in content strategy -- The content strategy process -- Audience analysis -- Identifying content types and channels -- Content auditing -- Content modeling -- Assembling a content strategy plan -- Collaborating with other content developers -- Revising and editing genres -- Ensuring content usability and accessibility -- Delivering, governing, maintaining genres -- Localizing content -- Content tools and technologies -- Establishing yourself as a content strategist.
520			_a"This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge"--Provided by publisher.
650		0	_aBusiness planning.
650		0	_aBusiness communication _xPlanning.
650		0	_aBranding (Marketing)
700	1		_aLabriola, Jack T., _eauthor.
700	1		_aRuszkiewicz, Sheryl, _eauthor.
913			_aN
989		7	_acontent_strategy_a_how_to_guide__________________________________2023_______roa_______________________________
999			_c89996 _d89996