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999 _c89941
_d89941
005 20250423155827.0
008 250325b ||||| |||| 00| 0 eng d
010 _a2023029309
020 _a9781032160221
_q(paperback)
020 _a9781032160245
_q(hardback)
020 _a1032160241
020 _a1032160225
020 _z9781003246770
_q(ebook)
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dOCLCO
_dOCLCF
_dOCLCO
041 _aeng
042 _apcc
050 0 0 _aHD30.2
_b.B4748 2024
082 0 0 _a004.068/4
100 1 _aBeulen, Erik,
_eauthor.
245 1 0 _aData analytics and digital transformation /
_cErik Beulen and Marla A. Dans.
264 1 _aNew York, NY :
_bRoutledge,
_c2024.
300 _axviii, 238 pages;
_c24 cm.
336 _atext
_btxt
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
490 0 _aBusiness and digital transformation.
504 _aIncludes bibliographical references and index.
520 _a"Understanding the significance of data analytics is paramount for digital transformation but in many organisations they are separate units without fully aligned goals. As organisations are applying digital transformations to be adaptive and agile in a competitive environment, data analytics can play a critical role for their success. This book explores the crossroads between them and how to leverage their connection for improved business outcomes. The need to collaborate and share data is becoming an integral part of digital transformation. This creates new opportunities but also requires well considered and continuously assessed decision making as competitiveness is at stake. This book details approaches, concepts and frameworks, as well as actionable insights and good practices, including combined data management and agile concepts. Critical issues are discussed such as data quality and data governance, as well as compliance, privacy, and ethics. It also offers insights into how both private and public organisations can innovate and keep up with growing data volumes and increasing technological developments in the short, mid and long term. This book will be of direct appeal to global researchers and students across a range of business disciplines, including technology and innovation management, organisational studies and strategic management. It is also relevant for policy makers, regulators and executives of private and public organisations looking to implement successful transformation policies"--
_cProvided by publisher.
650 0 _aInformation technology
_xManagement.
650 0 _aBig data
_xManagement.
650 0 _aManagement
_xStatistical methods.
650 0 _aStrategic planning.
700 1 _aDans, Marla A.,
_eauthor.
942 _2ddc
_cBK