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020 _a1119542308
_qelectronic book
020 _a1119542316
_qelectronic book
020 _a1119542324
_qelectronic book
020 _a9781119542308
_qelectronic book
020 _a9781119542315
_qelectronic book
020 _a9781119542322
_qelectronic book
020 _z9781119542292
_qpaperback
035 _a(OCoLC)1057245451
_z(OCoLC)1079363257
037 _aEB252A20-18A6-4BDD-A75E-71BA656A46FB
_bOverDrive, Inc.
_nhttp://www.overdrive.com
040 _aDLC
_beng
_erda
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_dDG1
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042 _apcc
050 1 4 _aHF5415.1265
_b.L44 2019
072 7 _aBUS
_x041000
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072 7 _aBUS
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082 0 0 _a658.8/72
_223
100 1 _aLee, John,
_d1981-
_0http://id.loc.gov/authorities/names/nb2011013656
_eauthor.
245 1 0 _aBusiness hack :
_bthe wealth dragon way to build a successful business in the digital age /
_cJohn Lee.
264 1 _aChichester, West Sussex, United Kingdom:
_bJohn Wiley & Sons Ltd.,
_c2019.
264 4 _c©2019.
300 _a1 online resource (xv, 202 pages)
336 _atext
_btxt
_2rdacontent.
337 _acomputer
_bc
_2rdamedia.
338 _aonline resource
_bcr
_2rdacarrier.
500 _aIncludes index.
505 0 _aPart I The Old Rules Chapter 1 Your Business and Products Chapter 2 Sales and Marketing Chapter 3 Building Your Sales Machine Chapter 4 The Psychology of Selling Part II The New Rules Chapter 5 The Digital Revolution Chapter 6 Your Online Presence Chapter 7 The Power of Social Media Chapter 8 A Guide to Building Successful Social Media Campaigns Chapter 9 Branding in the Digital Age Chapter 10 Cautionary Tales (Adapt or Die!) Part III The Future Rules Chapter 11 Predicting Future Trends Chapter 12 Don't Become a Human Bot! Part IV Their Rules (Case Studies) Chapter 13 Case Studies Final Word Your Business Story.
520 _a"Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social mediaoffering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In todays dynamic business environment, strong and ongoing engagement in social media marketing is no longer an optionit is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century."--
_cProvided by publisher.
520 _a"Sales handles: - Author's Platform: Through the success of Wealth Dragons and the popularity of The Wealth Dragon Way, the author has established a viable and successful platform. Wealth Dragons run seminars throughout the year in numerous countries. They have daily and weekend courses that are often fully booked well in advance of the event. Every event, including the author's bespoke programs are opportunities for back-of-the-room sales, as are all the events to which the author is invited as a guest speaker for other organizations. Market description: The book will be essential reading for all entrepreneurs, business owners and aspiring business owners. It will appeal to a wide audience and would interest anyone who has a digital presence"--
_cProvided by publisher.
545 0 _aAbout the Author John Lee is the co-founder and CEO of Wealth Dragons PLC. He founded Wealth Dragons in 2009 with business partner Vincent Wong and the company grew rapidly to become a global leader in promoting events and training programmes that give people the tools to change their lives through creating asset-based wealth and passive income. In 2017, John launched Wealth Dragons Online, which is set to become one of the largest e-learning platforms for entrepreneurs in the world. Business Hack is John Lee's second book published by John Wiley & Sons. He is also the co-author of The Wealth Dragon Way, first published in 2015, and revised in 2018.
650 0 _aInternet marketing.
_0http://id.loc.gov/authorities/subjects/sh95005028.
650 0 _aSelling.
_0http://id.loc.gov/authorities/subjects/sh85119819.
650 0 _aSuccess in business.
_0http://id.loc.gov/authorities/subjects/sh85129589.
655 4 _aElectronic books.
856 4 0 _yFull text available at Wiley Online Library Click here to view.
_uhttps://onlinelibrary.wiley.com/doi/book/10.1002/9781119542322
942 _2ddc
_cER