| 000 | 02372nam a22003615i 4500 | ||
|---|---|---|---|
| 999 |
_c89335 _d89335 |
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| 005 | 20250617110726.0 | ||
| 008 | 250104b ||||| |||| 00| 0 eng d | ||
| 010 | _a 2023936165 | ||
| 020 |
_a9781529623826 _q(hardcover) |
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| 020 |
_a9781529623819 _q(paperback) |
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| 040 |
_aDLC _beng _erda _cDLC |
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| 041 | _aeng | ||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_223 _a658.872 |
| 100 | 1 |
_aTuten, Tracy, _eauthor. |
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| 245 | 1 | 0 |
_aSocial media marketing / _cTracy Tuten. |
| 250 | _a5th edition. | ||
| 264 | 1 |
_aThousand Oaks : _bSage Publications, _c[2024] |
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| 264 | 4 | _c©2024 | |
| 300 |
_axii, 447 pages : _bcolor illustrations ; _c25 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliogrphical references and index. | ||
| 505 | 0 | _aPART I: Foundations of Social Media Marketing Chapter 1 The Social Media Environment Chapter 2 Social Consumers Chapter 3 Network Structure and Group Influences in Social Media PART II: Social Media Marketing Strategy and Planning Chapter 4 Social Media Marketing Strategy Chapter 5 Tactical Planning and Execution PART III: The Four Zones of Social Media Chapter 6 Social Community Chapter 7 Social Publishing Chapter 8 Social Entertainment Chapter 9 Social Commerce PART IV: Social Media Data Management and Measurement Chapter 10 Social Media Analytics Chapter 11 Social Media Metrics PART V: Social Media Marketing in Practice Chapter 12 The Case Zone | |
| 520 |
_a"The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, Lush Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA"-- _cProvided by publisher. |
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| 650 | 0 | _aInternet advertising. | |
| 650 | 0 | _aInternet marketing. | |
| 651 | 0 |
_aSocial media _xEconomic aspects |
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| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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