| 000 | 01554cam a22004214a 4500 | ||
|---|---|---|---|
| 999 |
_c89077 _d89077 |
||
| 001 | 14035761 | ||
| 003 | CITU | ||
| 005 | 20241026093439.0 | ||
| 008 | 050713s2005 ii a b 001 0 eng | ||
| 010 | _a 2005019506 | ||
| 020 | _a0471478695 | ||
| 020 | _a8178295490 (India : pbk) | ||
| 020 | _a0761933549 (U.S. : pbk) | ||
| 020 | _a9780471478690 | ||
| 035 | _a(OCoLC)ocm60971863 | ||
| 040 |
_aCITU LRAC _cDLC _dBAKER _dBWKUK _dNLGGC _dDLC _beng |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 043 | _aa-ii--- | ||
| 050 | 0 | 0 |
_aHF5823 _b.H3135 2005 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 084 |
_a85.40 _2bcl |
||
| 100 | 1 |
_aHalve, Anand Bhaskar, _d1955- _eauthor |
|
| 245 | 1 | 0 |
_aPlanning for power advertising : _ba user's manual for students and practitioners / _cAnand Bhaskar Halve. |
| 264 | 1 |
_aNew Delhi : _bResponse Books, _c2005. |
|
| 300 |
_a260 pages : _billustrations ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references (p. [253]) and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aAdvertising _zIndia. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0515/2005019506.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0658/2005019506-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||