| 000 | 01701cam a22003974a 4500 | ||
|---|---|---|---|
| 999 |
_c88972 _d88972 |
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| 001 | 13544288 | ||
| 003 | CITU | ||
| 005 | 20241016080956.0 | ||
| 008 | 040331s2005 mau b 001 0 eng | ||
| 010 | _a 2004040321 | ||
| 020 | _a0072971223 | ||
| 020 | _a0072525231 (alk. paper : hbk.) | ||
| 020 | _a9780072947038 (hbk.) | ||
| 040 |
_aCITU LRAC _cDLC _dDLC _beng |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 2005 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aPerreault, William D. _eauthor |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _aFifteenth edition | ||
| 264 | 1 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
|
| 300 |
_axli, 793 [22] pages : _bcolor illustrations ; _c28 cm. _e1 CD ROM (4 3/4 in.) |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aMcCarthy's name appears first on the earlier edition. | ||
| 504 | _aIncludes bibliographical references (p. 725-787) and indexes. | ||
| 538 | _aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
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