000			03692cam a2200409 i 4500
999			_c88082 _d88082
003			CITU
005			20240821094844.0
008			240807b ||||| |||| 00| 0 eng d
010			_a2020012039
020			_a9780525574514 _qhardcover
020			_a0525574514 _qhardcover
020			_z9780525574521 _qelectronic book
035			_a(OCoLC)1155486056 _z(OCoLC)1136960003 _z(OCoLC)1192358832 _z(OCoLC)1197728458
040			_aDLC _beng _erda _cDLC _dOCLCO _dOCLCF _dGO6 _dUAP _dBDX _dYDX _dTOH _dLIV _dYDX _dMRC
041			_aeng
042			_apcc
082	0	4	_a303.48/33 _223
090			_aHM741 _b.A73 2020
100	1		_aAral, Sinan, _eauthor.
245	1	4	_aThe hype machine : _bhow social media disrupts our elections, our economy, and our health--and how we must adapt / _cSinan Aral.
250			_aFirst edition.
264		1	_aNew York : _bCurrency, _c[2020]
264		4	_c© 2020.
300			_axv, 390 pages : _billustrations, maps ; _c25 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references (pages [327]-365) and index.
505	0		_aThe New Social Age -- The End of Reality -- The Hype Machine -- Your Brain on Social Media -- A Network's Gravity is Proportional to Its Mass -- Personalized Mass Persuasion -- Hypersocialization -- Strategies for a Hypersocialized World -- The Attention Economy and the Tyranny of Trends -- The Wisdom and Madness of Crowds -- Social Media's Promise Is Also Its Peril -- Building a Better Hype Machine.
520			_a"Social media connected the world--and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress. Today we have the ability, unprecedented in human history, to amplify our interactions with each other through social media. It is paramount, MIT social media expert Sinan Aral says, that we recognize the outsized impact social media has on our culture, our democracy, and our lives in order to steer today's social technology toward good, while avoiding the ways it can pull us apart. Otherwise, we could fall victim to what Aral calls "The Hype Machine." As a senior researcher of the longest-running study of fake news ever conducted, Aral found that lies spread online farther and faster than the truth--a harrowing conclusion that was featured on the cover of Science magazine. Among the questions Aral explores following twenty years of field research: Did Russian interference change the 2016 election? And how is it affecting the vote in 2020? Why does fake news travel faster than the truth online? How do social ratings and automated sharing determine which products succeed and fail? How does social media affect our kids? First, Aral links alarming data and statistics to three accelerating social media shifts: hyper-socialization, personalized mass persuasion, and the tyranny of trends. Next, he grapples with the consequences of the Hype Machine for elections, businesses, dating, and health. Finally, he maps out strategies for navigating the Hype Machine, offering his singular guidance for managing social media to fulfill its promise going forward. Rarely has a book so directly wrestled with the secret forces that drive the news cycle every day"-- _cProvided by publisher.
650		0	_aSocial media _xMoral and ethical aspects.
650		0	_aInformation society.
650		0	_aSocial interaction.
650		0	_aPropaganda.
650		0	_aCommon fallacies.
942			_2ddc _cBK