000 | 04828cam a22003857a 4500 | ||
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_c88013 _d88013 |
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003 | CITU | ||
005 | 20240730112946.0 | ||
006 | a|||||r|||| 00| 0 | ||
008 | |||
010 | _a 2019008461 | ||
020 |
_a9781616898465 _q(hardcover) |
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040 |
_aDLC _beng _cDLC _erda _dDLC |
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041 | _aeng | ||
042 | _apcc | ||
050 | 0 | 0 |
_aZ250.7 _b.W3413 2020 |
082 | 0 | 0 |
_a686.2/21 _223 |
100 | 1 |
_aWageningen, Mark van, _eauthor. |
|
245 | 1 | 0 |
_aType & color : _bhow to design and use multicolored typefaces / _cMark van Wageningen. |
246 | 3 | _aType and color | |
250 | _aFirst English Edition. | ||
264 | 1 |
_aNew York : _bPrinceton Architectural Press, _c2020 |
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300 |
_a179 pages : _bcolor illustrations ; _c27 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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505 | _a1. The end of black and white. Typographic style -- Calligraphy, lettering, and type design -- Balance and proportion -- Multicolored type design checklist -- Polychrome typefaces -- Stencil fonts -- Color palette -- Letter size -- Structure of the layers -- 2. The construction of multicolored fonts. Square, circle and triangle -- Modular proportions -- Transforming, rotating, and flipping -- Theory and practice -- Optical corrections -- Design grid -- Optical corrections and color -- Light and bold -- Contrast of forms -- Character width -- Kerning -- Patterns -- A system of layers -- 3. It takes (at least) two to tango. Reading vs. looking -- Letterspacing -- Monospace possibilities -- 4. The future of typography. Additive and subtractive color -- Complementary color combinations -- Primary, secondary, and tertiary colors -- Color contrast in practice -- Contrast and harmony -- Color and hue -- Grayscale -- Font size and color contrast -- CMYK -- Pantone matching system (PMS) -- Process color -- Color the web -- Bixa color -- Bonus track. Studying the past to understand the future -- Designing Bixa color -- The perfection of imperfection -- Wrong is right -- Do it yourself -- Production -- Fonts -- Test print as a result -- The quick brown fox... -- Posters as type specimens -- Booklets as type specimens -- The first multicolored font -- 5. Will it blend? Johannes Itten's theory of color -- Types of contrast according to Itten -- Contrast transfers -- Color in an editorial environment -- Color becomes the new bold -- Decoration and deconstruction -- 6. Will it work? Unicode -- Digitizing letters -- Font editors -- The master file -- Subfiles -- Exporting subfiles -- Naming subfiles -- Creating multicolored fonts -- Multicolored fonts for print -- Scalable vector graphics in open type -- Layered fonts -- Multicolored fonts for the web -- ChromaCheck -- Fallback font -- 7. Getting started. Positioning -- The beginning -- Your website -- Fonts in use -- Your own online shop -- Appealing font specimens -- Collaborations -- Licenses -- Briefing -- Exclusivity -- Typography as commissioned work -- Prizes and awards -- Share and participate -- Create your own platform -- Social media -- Beware of eye candy -- Stay tuned to yourself -- 8. Appendix. Acknowledgments ; About the author. | ||
520 | _a To create his award-winning multicolored typefaces, Mark van Wageningen first returned to the past for his research : wood-type printing. His subsequent form and color studies led to a series of popular digital typefaces and awards for typographic excellence from the Type Directors Club. In Type & Color, the pioneering typographic designer provides all the tools you will need to participate in the hottest typography trend: designing with multicolored fonts. This manual, aimed at a broad spectrum of graphic design professionals, offers analyses of chromatic type specimens, instructions for multilayer type design, and applications across a range of print and digital media. From display fonts to running text, discover how color can give words expressive new possibilities. | ||
650 | 0 |
_aType and type-founding _xDigital techniques. |
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650 | 0 | _aGraphic design (Typography) | |
650 | 0 | _aColor printing. | |
650 | 0 | _aColor in design. | |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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942 |
_2ddc _cBK |