| 000 | 01660cam a22003377a 4500 | ||
|---|---|---|---|
| 999 |
_c87726 _d87726 |
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| 003 | CITU | ||
| 005 | 20240705101751.0 | ||
| 008 | 240705b ||||| |||| 00| 0 eng d | ||
| 010 | _a 2012942992 | ||
| 020 | _a9780500516720 | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5823 _b.H86 2013 |
| 082 | 0 | 4 | _a658.827 |
| 100 | 1 |
_aHunter, Grant, _eauthor. |
|
| 245 | 1 | 0 |
_aNewsjacking : _bthe urgent genius of real-time advertising / _cGrant Hunter and Jon Burkhart. |
| 264 | 1 |
_aNew York, NY: _bThames & Hudson, _c2013. |
|
| 300 |
_a224 pages : _billustrations (chiefly color) ; _c28 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 336 |
_astill image _bsti _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aCatch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make. | |
| 545 | 0 | _arant Hunter is a regional creative director for Iris Worldwide and the co-creator of urgentgenius.com. He has created campaigns for Adidas, Sony Ericsson, and Diageo. | |
| 545 | 0 | _aJon Burkhart is a former social media creative director for Iris Worldwide the co-creator of the leading website urgentgenius.com. He is based in London. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aBurkhart, Jon, _c(Creative consultant), _eauthor. |
|
| 942 |
_2ddc _cBK |
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