| 000 | 00950nam a2200313 4500 | ||
|---|---|---|---|
| 999 |
_c85821 _d85821 |
||
| 003 | CITU | ||
| 005 | 20230830154807.0 | ||
| 007 | ta | ||
| 008 | 720504s1972 ilua b 001 0 eng | ||
| 010 | _a 70172964 | ||
| 020 | _a8185386161 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.B65 2003 |
| 082 | 0 | 0 | _a658.8/3 |
| 100 | 1 |
_aBoyd, Harper W. _eauthor |
|
| 245 | 0 | 0 |
_aMarketing research : _btext and cases / _cHarper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch |
| 250 | _aSeventh edition | ||
| 264 | 1 |
_aHomewood, Ill., _bRichard D. Irwin, Inc., _cc2003 |
|
| 300 |
_axv, 816 pages : _billustrations, _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bn _2rdacarrier |
||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aWestfall, Ralph L., _eauthor. |
|
| 700 | 1 | _aStasch, Stanley F. | |
| 942 |
_2ddc _cBK |
||