000			02842nam a22003617a 4500
999			_c85778 _d85778
003			CITU
005			20240306095725.0
008			221028s2023 cau 000 0 eng
010			_a 2022949130
020			_a9781529796117 _qpaperback
040			_aDLC _beng _erda _cDLC
041			_aeng
042			_apcc
082	0	0	_a658.4/01 _223
100	1		_aGordon, Mary Ellen, _eauthor.
245	1	0	_aBusiness analytics _bcombining data, analysis & judgement to inform decisions / _cMary Ellen Gordon.
263			_a2306
264		1	_aThousand Oaks : _bSAGE Publications Ltd, _c[2023]
264		4	_c©2023
300			_axiv, 219 pages : _billustrations, map ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aMary Ellen Gordon is Senior Professional Teaching Fellow/Senior Lecturer in the School of Information Systems at the Victoria University of Wellington, New Zealand
504			_aIncludes bibliographical references and index.
505	0		_aChapter 1: How Data And Analytics Can Enhance Human Decision-Making In Organisations Chapter 2: Why Organisational, Legal, Cultural, And Ethical Considerations Shape What Can And Should Be Done With Data And Analytics Chapter 3: Preparing To Work With Data Chapter 4: Analysis Fundamentals Chapter 5: Communicating Analytical Results Chapter 6: Marketing Analytics Chapter 7: HR / People Analytics Chapter 8: Operational Analytics Chapter 9: Financial Analytics Chapter 10: The Future Of Data And Analytics
520			_aThis new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data. Key features include: • Analytics in Practice vignettes show how data and analytics have been applied in real organisations • Video interviews with industry professionals bring examples to life • A running case study and accompanying dataset allow you to apply what you have learnt Suitable for undergraduate and postgraduate students studying business analytics. _cProvided by publisher.
650		0	_aBusiness planning _xStatistical methods.
650		0	_aIndustrial management _xStatistical methods.
650		7	_aIndustrial management _xStatistical methods. _2fast
906			_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg
942			_2ddc _cBK