000			04141nam a22006017a 4500
999			_c85541 _d85541
003			CITU
005			20230614093042.0
007			cr aa aaaaa
008			220607t20192019enka b 001 0 eng d
010			_a 2021277509
015			_aGBB984659 _2bnb
016	7		_a019395236 _2Uk
020			_a1789730694
020			_a9781789730692
020			_a9781789730715
020			_a1789730716
020			_a9781789730708
020			_a1789730708
035			_a(OCoLC)on1117476491
040			_aNLGGC _beng _cNLGGC _erda _dOCLCO _dOCLCF _dLTSCA _dYDX _dUKMGB _dYDXIT _dOCLCQ _dOCLCO _dDLC
041			_aeng
042			_alccopycat
050	0	0	_aTX911.3.P4 _bG44 2019
082	0	4	_a647.94/068 _223
100	1		_aGehrels, Sjoerd. _4author
245	1	0	_aEmployer branding for the hospitality and tourism industry : _bfinding and keeping talent / _cSjoerd Gehrels.
250			_aFirst edition.
264		1	_aWagon Lane, Bingle, UK : _bEmerald Publishing, _c2019.
264		4	_c©2019
300			_a1 online resource (xii, 196 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bnc _2rdacarrier
500			_aFirst edition 2019.
504			_aIncludes bibliographical references and index.
505	0		_aChapter 1: Introducing Employer Branding: Potential for the Hospitality and Tourism Industry 2: Employer Branding -- A Historical Perspective 3: Sustainability and Employer Branding 4: Hospitableness in Human Resources Management 5: Pelican Hotels & Resorts' Considerations for the Future 6: Employees as the Brand: Internal Marketing at the Sanctuary Hotel 7: Culture influencing Employer Branding 8: Developing Employer Branding in Pegasus Hotel 9: Great Place to Work (R) 10: Human Capital a Reality Check 11: SMEs and Finding Well-Educated Candidates 12: Employer Branding through Social Media and Websites.
520			_aEmployer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector. With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment."
650		0	_aHospitality industry _xPersonnel management.
650		0	_aTourism _xPersonnel management.
650		0	_aHospitality industry _xManagement.
650		0	_aTourism _xManagement.
650		6	_aAccueil (Tourisme) _xPersonnel _xGestion.
650		6	_aAccueil (Tourisme) _xGestion.
650		7	_aHospitality industry _xManagement. _2fast _0(OCoLC)fst00961147
650		7	_aHospitality industry _xPersonnel management. _2fast _0(OCoLC)fst00961151
650		7	_aTourism _xManagement. _2fast _0(OCoLC)fst01153180
650		7	_aTourism _xPersonnel management. _2fast _0(OCoLC)fst01153184
655		0	_aElectronic books.
856			_yFull text available at EBSCOhost Click here to view _uhttps://web.p.ebscohost.com/ehost/detail/detail?vid=10&sid=ce617182-f17b-47ea-9f71-faa1cff3fcbe%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=2000416&db=e000xww
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cER