000			02148nam a22003857a 4500
999			_c81863 _d81863
003			CITU
005			20230216142458.0
008			141124s2015 pau b 001 0 eng
010			_a 2014045047
020			_a9781466675186 (hardcover : alk. paper)
020			_z9781466675193 (ebook)
040			_aDLC _beng _cDLC _erda _dD LC
041			_aeng.
042			_apcc
050	0	0	_aHF5415.32 _b.R353 2015
082	0	0	_a658.8/342 _223
100	0		_aRajagopal, _d1957-
245	1	0	_aUnderstanding consumer behavior and consumption experience / _cRajagopal, Raquel Castano.
264		1	_aHershey : _bBusiness Science Reference, _c[2015].
300			_a1 online resource (xvi, 303 pages) ;
336			_atext _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references (pages 260-298) nd index.
505	0		_aForeword -- Preface -- Acknowledgements -- Consumer perception: conscious and non-conscious processes -- Consumption experiences -- Consumer relationships with products and brands -- Consumer well-being and happiness -- Vulnerable consumers -- Building and changing consumer attitudes -- Cross-cultural variations in consumer behavior -- Social group influences -- Ethnic identity -- Consumer behavior in the e-marketplace -- Routes to market -- Index.
520			_a"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"-- _cProvided by publisher.
650		0	_aConsumer behavior.
650		0	_aConsumption (Economics)
655		0	_aElectronic books.
700	1		_aCastano, Raquel, _d1962-
856			_yFull text available at ProQuest Ebook Central Click here to view
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cER