000 01268cam a22003494a 4500
999 _c80646
_d80646
001 2630244
003 CITU
005 20211125190418.0
008 990406s2000 ilua b 001 0 eng
010 _a 99023371
020 _a0844222577
040 _aCITU LRAC
_cDLC
_dDLC
_beng
042 _apcc
043 _an-us---
050 0 0 _aHD69.B7
_bM373 2000
082 0 0 _a658.827
_221
100 1 _aMarconi, Joe.
_eauthor
245 1 4 _aThe brand marketing book :
_bcreating, managing, and extending the value of your brand /
_cJoe Marconi.
264 1 _aLincolnwood, IL :
_bNTC Business Books,
_cc2000.
300 _axv, 247 pages :
_billustrations ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
500 _aAt head of title: American Marketing Association.
504 _aIncludes bibliographical references (p. 237-240) and index.
650 0 _aBranding (Marketing)
710 2 _aAmerican Marketing Association.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/mh023/99023371.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/mh023/99023371.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK