000 | 01268cam a22003494a 4500 | ||
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999 |
_c80646 _d80646 |
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001 | 2630244 | ||
003 | CITU | ||
005 | 20211125190418.0 | ||
008 | 990406s2000 ilua b 001 0 eng | ||
010 | _a 99023371 | ||
020 | _a0844222577 | ||
040 |
_aCITU LRAC _cDLC _dDLC _beng |
||
042 | _apcc | ||
043 | _an-us--- | ||
050 | 0 | 0 |
_aHD69.B7 _bM373 2000 |
082 | 0 | 0 |
_a658.827 _221 |
100 | 1 |
_aMarconi, Joe. _eauthor |
|
245 | 1 | 4 |
_aThe brand marketing book : _bcreating, managing, and extending the value of your brand / _cJoe Marconi. |
264 | 1 |
_aLincolnwood, IL : _bNTC Business Books, _cc2000. |
|
300 |
_axv, 247 pages : _billustrations ; _c24 cm. |
||
336 |
_2rdacontent _atext _btxt |
||
337 |
_2rdamedia _aunmediated _bn |
||
338 |
_2rdacarrier _avolume _bnc |
||
500 | _aAt head of title: American Marketing Association. | ||
504 | _aIncludes bibliographical references (p. 237-240) and index. | ||
650 | 0 | _aBranding (Marketing) | |
710 | 2 | _aAmerican Marketing Association. | |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/99023371.html |
856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh023/99023371.html |
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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942 |
_2ddc _cBK |