| 000 | 00940pam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c80645 _d80645 |
||
| 001 | 2879780 | ||
| 003 | CITU | ||
| 005 | 20211125185605.0 | ||
| 008 | 861017s1987 nyuaf b 001 0 eng | ||
| 010 | _a 86027797 | ||
| 020 |
_a0070440557 : _c$19.95 |
||
| 040 |
_aCITU LRAC _cDLC _dDLC _beng |
||
| 050 | 0 | 0 |
_aHD69.B7 _bB73 1987 |
| 082 | 0 | 0 |
_a658.827 _219 |
| 245 | 0 | 0 |
_aBranding : _ba key marketing tool / _cedited by John M. Murphy. |
| 264 | 1 |
_aNew York : _bMcGraw-Hill, _cc1987. |
|
| 300 |
_axii, 192 pages, [12] page of plates : _billustrations ; _c25 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBusiness names. | |
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aMurphy, John M., _d1944- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||