| 000 | 01148pam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c80142 _d80142 |
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| 001 | 3072500 | ||
| 003 | CITU | ||
| 005 | 20211113085717.0 | ||
| 008 | 970912s1998 njua b 001 0 eng | ||
| 010 | _a 97038237 | ||
| 020 | _a0132690853 | ||
| 040 |
_aCITU LRAC _cDLC _dDLC _beng |
||
| 050 | 0 | 0 |
_aHF5415.123 _b.B87 2000 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aBurnett, John, _d1944- _eauthor |
|
| 245 | 1 | 0 |
_aIntroduction to marketing communication : _ban integrated approach / _cJohn Burnett, Sandra Moriarty. |
| 246 | 1 | 4 | _aIntroduction to marketing communications |
| 246 | 3 | 0 | _aMarketing communications |
| 264 | 1 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2000. |
|
| 300 |
_a1 volume (various pagings) : _billustrations (some color) ; _c27 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising campaigns. | |
| 700 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||