000 00936pam a2200313 a 4500
999 _c79859
_d79859
001 1424703
003 CITU
005 20211110100936.0
008 840824s1985 njua b 001 0 eng
010 _a 84017974
020 _a013556994X
040 _aCITU LRAC
_cDLC
_dDLC
_beng
050 0 0 _aHF5415
_b.R578 1985
082 0 0 _a658.8
_219
100 1 _aMandell, Maurice I.
_eauthor
245 1 0 _aMarketing /
_cMaurice I. Mandell.
250 _aThird edition
264 1 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_cc1985.
300 _axii, 740 pages :
_billustrations (some color) ;
_c24 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
500 _aIncludes index.
504 _aBibliography: p. 727-729.
650 0 _aMarketing.
650 0 _aMarketing
_xManagement.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK