000 00957pam a2200313 a 4500
999 _c79724
_d79724
001 3398174
003 CITU
005 20211106104826.0
008 890722s1990 nyua b 001 0 eng
010 _a 89012886
020 _a0023344016
040 _aCITU LRAC
_cDLC
_dDLC
_beng
050 0 0 _aHF5415
_b.E86 1990
082 0 0 _a658.8
_220
100 1 _aEvans, Joel R.
_eauthor
245 1 0 _aMarketing /
_cJoel R. Evans, Barry Berman.
250 _aFourth edition
264 1 _aNew York, N.Y. :
_bMacmillan Pub. Co.,
_cc1990.
300 _axxix, 780, 79, 30 pages :
_bcolor illustrations ;
_c26 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
500 _aColored ill. on lining papers.
504 _aIncludes bibliographical references.
650 0 _aMarketing.
700 1 _aBerman, Barry.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK