000 00898pam a2200301 a 4500
999 _c79723
_d79723
001 2367933
003 CITU
005 20211106104417.0
008 840321s1985 nyuaf 001 0 eng
010 _a 84007141
020 _a0023347007
040 _aCITU LRAC
_cDLC
_dDLC
_beng
050 0 0 _aHF5415
_b.E86 1985
082 0 0 _a658.8
_219
100 1 _aEvans, Joel R.
_eauthor
245 1 0 _aMarketing /
_cJoel R. Evans, Barry Berman.
250 _aSecond edition
264 1 _aNew York :
_bMacmillan ;
_cc1985.
300 _axxviii, 776, 74, [28] pages of plates :
_billustrations (some color) ;
_c26 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
500 _aIncludes indexes.
650 0 _aMarketing.
700 1 _aBerman, Barry.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK