| 000 | 01192cam a2200349 a 4500 | ||
|---|---|---|---|
| 999 |
_c79710 _d79710 |
||
| 001 | 4869911 | ||
| 003 | CITU | ||
| 005 | 20211106093222.0 | ||
| 008 | 920812s1993 ilua b 001 0 eng | ||
| 010 | _a 92031792 | ||
| 020 | _a025610509X | ||
| 040 |
_aCITU LRAC _cDLC _dDLC _beng |
||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369 1993 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _eauthor |
|
| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr. |
| 250 | _aEleventh edition | ||
| 264 | 1 |
_aHomewood, IL : _bIrwin, _cc1993. |
|
| 300 |
_axxii, 763, 15, 14 pages : _bcolor illustrations ; _c27 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 723-760) and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _zUnited States _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 700 | 1 | _aPerreault, William D. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||