| 000 | 01087pam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c79484 _d79484 |
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| 001 | 672305 | ||
| 003 | CITU | ||
| 005 | 20211103145935.0 | ||
| 008 | 950809s1996 iluab b 001 0 eng | ||
| 010 | _a 95033468 | ||
| 020 | _a0256182574 | ||
| 040 |
_aCITU LRAC _cDLC _dDLC _beng |
||
| 050 | 0 | 0 |
_aHF5821 _b.B62 1996 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 |
_aArens, William F. _eauthor |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens with the editorial collaboration of Jack J. Whidden. |
| 250 | _aSixth edition | ||
| 264 | 1 |
_aChicago : _bIrwin, _cc1996. |
|
| 300 |
_a1 volume(various pagings) : _billustrations (some color), color map ; _c29 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aIncludes four pages of color tranparencies. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aWhidden, Jack J. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||