000 01613cam a2200409 a 4500
999 _c75982
_d75982
001 16063654
003 CITU
005 20210921231516.0
008 100121s2011 mauab b 001 0 eng
010 _a 2010001491
015 _aGBB059585
_2bnb
016 7 _a015549458
_2Uk
020 _a9780205693054
020 _a0205693059
020 _a9780205719112 (pbk.)
020 _a0205719112 (pbk.)
035 _a(OCoLC)ocn501404165
040 _aCITU LRAC
_ceng
_dYDX
_dYDXCP
_dUKM
_dDLC
041 _aeng
050 0 0 _aP90
_b.V53 2011
082 0 0 _a302.23
_222
100 1 _aVivian, John.
_eauthor
245 1 4 _aThe media of mass communication /
_cJohn Vivian.
250 _aTenth edition
264 1 _aBoston :
_bAllyn & Bacon,
_cc2011.
300 _axxiv, 480 pages :
_billustrations (chiefly color), color map ;
_c28 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index
504 _aIncludes bibliographical references
505 0 _aMass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
650 0 _aMass media.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK