000 | 01613cam a2200409 a 4500 | ||
---|---|---|---|
999 |
_c75982 _d75982 |
||
001 | 16063654 | ||
003 | CITU | ||
005 | 20210921231516.0 | ||
008 | 100121s2011 mauab b 001 0 eng | ||
010 | _a 2010001491 | ||
015 |
_aGBB059585 _2bnb |
||
016 | 7 |
_a015549458 _2Uk |
|
020 | _a9780205693054 | ||
020 | _a0205693059 | ||
020 | _a9780205719112 (pbk.) | ||
020 | _a0205719112 (pbk.) | ||
035 | _a(OCoLC)ocn501404165 | ||
040 |
_aCITU LRAC _ceng _dYDX _dYDXCP _dUKM _dDLC |
||
041 | _aeng | ||
050 | 0 | 0 |
_aP90 _b.V53 2011 |
082 | 0 | 0 |
_a302.23 _222 |
100 | 1 |
_aVivian, John. _eauthor |
|
245 | 1 | 4 |
_aThe media of mass communication / _cJohn Vivian. |
250 | _aTenth edition | ||
264 | 1 |
_aBoston : _bAllyn & Bacon, _cc2011. |
|
300 |
_axxiv, 480 pages : _billustrations (chiefly color), color map ; _c28 cm. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
500 | _aIncludes index | ||
504 | _aIncludes bibliographical references | ||
505 | 0 | _aMass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics. | |
650 | 0 | _aMass media. | |
906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
942 |
_2ddc _cBK |