000			03343cam a2200433 a 4500
999			_c74272 _d74272
001			16373494
005			20230203165146.0
007			cr aa aaaaaaaa
008			100803s2011 enka b 001 0 eng
010			_a 2010033025
016	7		_a015612618 _2Uk
020			_a9780521197649 (hardback)
020			_a9780511667060
035			_a(OCoLC)ocn650209948
040			_aDLC _cDLC _dYDX _dUKM _dBTCTA _dYDXCP _dCDX _dBWX _dCKX _dDLC
041			_aeng.
050	0	0	_aHD60 _b.H875 2012
082	0	0	_a658.4/08 _222
100	1		_aHusted, Bryan, _d1957-
245	1	0	_aCorporate social strategy : _bstakeholder engagement and competitive advantage / _cBryan W. Husted, David Bruce Allen.
264		1	_aCambridge, UK ; _aNew York : _bCambridge University Press, _c2012
300			_a1 online resource (xiii, 348 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy.
520			_a"Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good name, competitive advantage, superior profits and corporate sustainability? What if it is true for some firms and not for others? This book addresses these and other questions by explaining the how and why of creating value and competitive advantage through corporate social action. It shows how and when firms can develop successful corporate social strategies that establish strong commitments to shareholders, employees and other stakeholders"--Provided by publisher.
650		0	_aSocial responsibility of business.
650		0	_aSocial entrepreneurship.
650		0	_aSocial action _xEconomic aspects.
650		0	_aStrategic planning _xSocial aspects.
655		0	_aElectronic books.
700	1		_aAllen, David Bruce, _d1951-
856			_yFull text available from Cambridge University Press Click here to view _uhttps://www.cambridge.org/core/books/corporate-social-strategy/BD64920788CD34F95BDEE2E2BD5755B9
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cER