| 000 | 02617nam a22002777a 4500 | ||
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| 999 |
_c72546 _d72546 |
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| 003 | CITU | ||
| 005 | 20210809084356.0 | ||
| 008 | 210809b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780750686846 | ||
| 040 |
_aCITU LRAC _beng |
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| 082 | _a658.872 | ||
| 100 | 1 |
_aCharlesworth, Alan _eauthor |
|
| 245 |
_aInternet marketing: _ba practical approach _cAlan Charlesworth |
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| 264 | 1 |
_aAmsterdam: _bButterworth-Heinemann, _cc2009. |
|
| 300 |
_axxi, 362 pages : _bcolored illustrations ; _c24 cm + |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index | ||
| 505 | _aIntroduction -- Getting started online -- Web site development -- The B2C online presence -- Search engine optimization -- Online advertising -- Permission marketing -- Social media marketing -- The Internet as part of an integrated marketing strategy. | ||
| 520 | _a"Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.internetmarketingbh.com which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links." "This book is written primarily for undergraduate levels 2/3 and postgraduates students studying marketing modules on applied digital marketing, strategic online marketing, internet marketing and the marketing element of e-commerce modules. This book will also be useful for practitioners, either using it to teach themselves, or delivered through CPD marketing courses"--Jacket. | ||
| 650 | 0 | _aInternet marketing | |
| 650 | 0 |
_aInternet marketing _vProblems, exercises, etc. |
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| 650 | 0 |
_aInternet marketing _vCase studies |
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| 942 |
_2ddc _cBK |
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