000			03653nam a22002777a 4500
999			_c72351 _d72351
003			CITU
005			20240628085222.0
008			210805b ||||| |||| 00| 0 eng d
020			_a0071116826
020			_a9780071116824
040			_aCITU LRAC _beng
041			_aeng
082			_2658.45
100	1		_aYoung, Dona J. _eauthor
245			_aFoundation of business communication : _ban integrative approach / _cDona J. Young ; contributions by Monica Francois Marcel, David L. Wondra.
264		1	_aNondra: _bMcGraw-Hill/Irwin, _cc2006.
300			_axxix, 538 pages : _bcolor illustrations ; _c28 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505			_aUNIT 1: WRITING SKILLS Chapter 1: Communication and the Writing Process Section A. Communication as Process Section B. The Writing Process Section C. Purpose and Audience Section D. Tone Writer?s Handbook At-a-Glance, Part I: The Mechanics of Writing Chapter 2: What Is Good Writing? Section A. A Simple, Clear and Concise Style Section B. Tone and Style Writer?s Handbook At-a-Glance, Part II: Writing Essentials: Grammar for Writing Chapter 3: Developing and Revising Short Business Messages Section A. Paragraphs Section B. Empty Information Section C. The Process of Revising Section D. Transitions and Connectors UNIT 2: PROFESSIONAL COMMUNICATION Chapter 4: Office Communications Section A. E-Mail Section B. Business Letters Section C. Memos, Faxes, Voicemail, and Cell Phones Handbook At-a-Glance, Part III: Formatting Standard Business Documents Chapter 5: Persuasive Communication Section A. The Process of Persuasion Section B. Formal Persuasion Section C. Persuasive Writing Chapter 6: Verbal Communication Skills Section A. Informal Speech Section B. Feedback Section C. Meetings, Agendas, and Round-Table Discussions Section D. Presentations Chapter 7: Global Communications and Technology Section A. Global Communications Section B. Meetings and Phone Conferences Section C. Technology UNIT 3 APPPLICATIONS AND CAREERS Chapter 8: Team Communications Section A. Working in Teams Section B. Developing a Team Strategy Section C. Writing a Proposal Handbook At-a-Glance, Part IV: Research: Collecting, Conducting, Displaying and Citing Chapter 9: Getting a Job Section A. Job Survival Skills Section B. Networks Section C. Letters of Applications Section D. The Interview Chapter 10: Communicating on the Job Section A. Leadership Section B. Evaluation: Objectives, Action Plans, and Performance Feedback Section C. Purpose Statements APPENDICES KEYS to CHAPTER EOC ACTIVITIES THE WRITER?S HANDBOOK The Writer?s Handbook, Part I: The Mechanics of Writing Section A. The Comma Section B. The Semicolon Section C. Other Marks Section D. Punctuation Errors The Writer?s Handbook, Part II: Writing Essentials: Grammar for Writing Section A. Verb Basics Section B. Pronouns Basics: Case and Point of View Section C. Parallel Structure Section D. Modifiers Part III: Formatting Standard Business Documents Section A. Formatting Basics: Special Features and White Space Section B. Business Letters Section C. E-Mail and Memos Section D. Agendas and Minutes Section E. Envelopes and Labels Part IV: Research: Collecting, Conducting, Displaying and Citing Section A. Research Section B. Displaying Research Section C. Citing Research KEYS to Handbook Exercises, EOC activities GLOSSARY INDEX
650		0	_aBusiness communication
650		0	_aEnglish language _vbusiness english
650		0	_aBusiness communication
942			_2ddc _cBK