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_c69700 _d69700 |
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| 001 | 14678429 | ||
| 003 | CITU | ||
| 005 | 20210717015006.0 | ||
| 008 | 061221s2007 nju 001 0 eng | ||
| 010 | _a 2006102241 | ||
| 020 | _a9780470379288 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.1265 _b.S393 2009 |
| 082 | 0 | 0 |
_a658.8/72 _222 |
| 100 | 1 |
_aScott, David Meerman. _eauthor |
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| 245 | 1 | 4 |
_aThe new rules of marketing and PR : _bhow to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / _cby David Meerman Scott. |
| 264 | 1 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _cc2009 |
|
| 300 |
_axxxi, 287 pages _c23 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | _aForeword -- Introduction -- [pt]. 1. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing and PR -- 3. Reaching your buyers directly -- [pt]. 2. Web-based communications to reach buyers directly -- 4. Blogs : tapping millions of evangelists to tell your story -- 5. The new rules of news releases -- 6. Audio content delivery through podcasting -- 7. Forums, wikis, and your targeted audience -- 8. Going viral : the web helps audiences catch the fever -- 9. The content-rich web site -- [pt]. 3. Action plan for harnessing the power of the new rules -- 10. You are what you publish : building your marketing and PR plan -- 11. Online thought leadership to brand your organization as a trusted resource -- 12. How to write for your buyers -- 13. How web content influences the buying process -- 14. How to use news releases to reach buyers directly -- 15. The online media room : your front door for much more than the media -- 16. The new rules for reaching the media -- 17. Blogging to reach your buyers -- 18. Podcasting and video made, well, as easy as possible -- 19. Social networking sites and marketing -- 20. Search engine marketing -- 21. Make it happen -- Acknowledgments -- Index -- About the author -- | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aPublic relations. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip077/2006102241.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006102241-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006102241-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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