000			03780cam a2200409 i 4500
999			_c69329 _d69329
001			17859185
003			CITU
005			20210715060950.0
008			130821s2014 nyua 000 0 eng
010			_a 2013033982
020			_a9780073523422 (alk. paper)
020			_a9781259252754
020			_a0073523429 (alk. paper)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHC79.I55 _bD674 2015
082	0	0	_a658.1/1 _223
100	1		_aDorf, Richard C.
245	1	0	_aTechnology ventures : _bfrom idea to enterprise / _cThomas H. Byers, Stanford University, Richard C. Dorf, University of California, Davis, Andrew J. Nelson, University of Oregon.
250			_aFourth edition.
264		1	_aNew York, NY : _bMcGraw-Hill, _c[2014]
300			_axviii, 601 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aDorf's name appears first on the earlier editions.
505			_aPart I: Venture Opportunity and Strategy Chapter 1: The Role and Promise of Entrepreneurship Chapter 2: Opportunities Chapter 3: Vision and the Business Model Chapter 4: Comptetive Strategy Chapter 5: Innovation Strategies Part II: Concept Development and Venture Formation Chapter 6: The Business Story and Plan Chapter 7: Risk and Return Chapter 8: Creativity and Product/Service Developement Chapter 9: Marketing and Sales Chapter 10: Types of Ventures Part III: Organizations, Operations, and Intellectual Property Chapter 11: Intellectual Property Chapter 12: The New Enterprise Organization Chapter 13: Acquiring and Organizing Resources Chapter 14: Management of Operations Chapter 15: Acquisitions and Global Expansion Part IV: Financing and Leading the Enterprise Chapter 16: Profit and Harvest Chapter 17: The Financial Plan Chapter 18: Sources of Capital Chapter 19: Deal Presentations and Negotiations Chapter 20: Leading Ventures to Success
520			_aFor business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. The extensive features in this edition include: expanded coverage of customer engagement, the customer development process and the latest insights on business model design; special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech; enhanced organisation of key topics, including intellectual property, the new venture organisation, and marketing and sales; and extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
650		0	_aInformation technology.
650		0	_aEntrepreneurship.
650		0	_aNew business enterprises.
700	1		_aByers, Thomas _q(Thomas H.)
700	1		_aNelson, Andrew J.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK