000			02842nam a22003137a 4500
999			_c64236 _d64236
003			CITU
005			20220901155519.0
008			210514b ||||| |||| 00| 0 eng d
020			_a9781408060575
020			_a9781408088432
040			_aCITU LRAC _beng
041			_aeng
082			_a338.4791
100	1		_aPage, Stephen _eauthor
245			_aTourism : _ba modern synthesis / _cby Stephen Page, Joanne Connell.
250			_aFourth edition.
264		1	_aAndover : _bCengage Learning, _c2014.
300			_axvii, 497 pages : _bcolour illustrations ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505			_aPart 1 Understanding tourism 1. Introduction to tourism: themes, concepts and issues 2. The evolution and development of tourism 3. Understanding tourism demand 4. Understanding the tourist as a consumer Part 2 Understanding the tourism industry 5. Understanding and managing tourism supply: an introductory framework 6. Information communication technologies and e-tourism 7. Travel intermediaries: tour operators and travel agents 8. Transporting the tourist 9. Visitor attractions 10. Tourism accommodation and hospitality services Part 3 Managing tourist operations and communicating with the visitor 11 Human resource management in tourism 12. Tourism and entrepreneurship 13. The role of the public sector in tourism 14. Marketing tourism 15. Marketing tourism destinations Part 4 The impact of tourism 16. Economic impacts 17. Social and cultural impacts 18. Environmental impacts 19. The challenge of sustainability Part 5 Trends and themes in the use of tourist resources 20. Urban tourism 21. Rural tourism 22. Coastal and resort tourism 23. Tourism in the less developed world Part 6 Managing tourism activities 24. Planning and managing the tourist experience 25. Tourist health and safety: global challenges for tourism 26. Event tourism 27. The future of tourism
520			_aTourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout their course.
650		0	_a Tourism _xMarketing.
650		0	_a Tourism.
700	1		_a Connell, Joanne.
942			_2ddc _cBK