| 000 | 01407pam a2200349 a 4500 | ||
|---|---|---|---|
| 999 |
_c63115 _d63115 |
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| 001 | 1127150 | ||
| 003 | CITU | ||
| 005 | 20250827111040.0 | ||
| 008 | 941215s1997 nyua b 001 0 eng | ||
| 010 | _a 94047535 | ||
| 020 | _a0471310123 (acidfree paper) | ||
| 020 | _a9780471310129 | ||
| 040 |
_aCITU LRAC _dDLC _beng |
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| 041 | _aeng | ||
| 050 | 0 | 0 |
_aTX911.3.M3 _bR43 1997 |
| 082 | 0 | 0 |
_a647.940688 _220 |
| 100 | 1 |
_aReich, Allen Z. _eauthor |
|
| 245 | 1 | 0 |
_aMarketing management for the hospitality industry : _ba strategic approach / _cAllen Z. Reich. |
| 264 | 1 |
_aNew York: _bWiley, _cc1997. |
|
| 300 |
_axix, 530 pages: _billustrations; _c25 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references (p. 515-522) and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley044/94047535.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley037/94047535.html |
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix05/94047535.html |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK _01 |
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